Impact of Search Listings for Local Businesses

Google and Ipsos MediaCT partnered to better understand the value to both consumers and small businesses of business listing attributes as they appear in search engine results. Potential listing attributes include business photos, phone number, hours of operation, website and user reviews.


This report explores the path to purchase, shopper attitudes and behavior, as well as impact of complete business listings within Google Search.


1,000 respondents were recruited and completed a 20 minute online survey, which fielded between July 8, 2014 and July 22, 2014.